The pros and cons of virtual events.
Many events organisers are working overtime to ensure their events can still happen and for many that currently means taking them online. Making the shift to virtual events can be tough with so many different things to consider and some event professionals are still wondering if it’s even worth going virtual.
To help you make the switch and prove that virtual events are more than worth it, we’re sharing the pros and cons but PLOT TWIST, we solved the cons!
+ Health and safety.
Obviously the current pandemic has added another layer to health and safety planning for in-person events and, with lockdowns sweeping the world again, it’s simply not possible to host events safely unless you take them online.
Virtual events solve your health and safety concerns simply as attendees can enjoy everything your event has to offer from the comfort of their own home. No breaking lockdown rules, no social distancing, no masks, just the good stuff!
– Bandwidth and tech.
As the event takes place online, attendees bandwidth and tech set up will impact their experience. Nobody wants attendees to have a vastly different experience simply because of their tech but at TrueEvents we’ve thought of everything. Our platform is not just usable across devices but optimised for each device so your attendees get the best experience regardless of the tech they’re using.
Going virtual means a huge amount more people can attend your event; you’re not limited by the capacity of an event location and taking travel out of the equation means people can join you from anywhere in the world. Broadening your marketing around the event to target relevant people from around the globe will ensure your event, whether paid or supported by sponsors, returns your investment and then some.
– Time zones.
Reaching the whole world does come with a downside. If you’re hosting live speakers or networking sessions, time zones can cause some confusion and feel like a logistical nightmare.
Fortunately, we’re used to working on international events so we’ve built in automatic time zone converters for attendees and can advise you on exactly when and how to host the live portions of your event for maximum attendance.
While replays are an important part of hosting an event across time zones, it’s important to remember that watching live is a different experience which invites more engagement. Embedding polls and the option to send questions to speakers and view the chat as it happened helps late attendees feel they’re not missing out.
+ Eco-friendly and accessible.
While the covid lockdowns may have little lasting impact on climate change, they certainly proved what a difference reducing travel makes to carbon emissions. Virtual events really are the eco-friendly way to bring people together with no need to travel, no food waste from large orders and less power usage.
They’re also more accessible, not just for people across the world but for those locally who can’t attend certain locations, need accessibility features like captions on videos or simply don’t like crowded spaces. Bringing amazing experiences to more people can only be a good thing for PR and your bank balance.
For now and for the future.
Many organisers are feeling the pressure to switch to virtual events right now with so many positives, making virtual and hybrid events a part of your business plan and marketing going forward really is a no brainer.